The concept of Meny is based on a commitment to provide certified, experienced, qualified staff to serve customers, answer questions and create a unique shopping environment. For example, stores in the Meny chain are staffed with experts in fresh produce, meat and fish, bread and bakery items, and so forth.
A survey carried out by AC Nielsen showed Meny as the supermarket chain with the highest share of satisfied customers.
Meny supermarkets are currently located in all parts of Norway except Nordland, Troms and Finnmark north in the country.
The employees – Meny-Ultra’s key to success
The essence of the Meny-Ultra concept is a commitment to high standards of personal service. Whether a customer is entering a Meny or Ultra store, friendly, knowledgeable, accessible staff enhances the shopping experience. Ultimately, far more than the products they find, customers return because of the employees and the atmosphere their positive attitude creates.
Understanding the value of the return on any investment made in its employees, Meny-Ultra offers a variety of trainee and scholarship programs in addition to its own educational program at the “Meny-Ultra school”. This program gives employees and managers a chance to learn more about the varied aspects of their daily work.
Meny-Ultra is a subsidiary of NorgesGruppen ASA, Norway’s largest and leading company in the retail food and food-service industry. Established in December 1994 as a co-operative alliance of several food-industry retailers and wholesalers, NorgesGruppen currently corners a 40% share of the Norwegian grocery market. In February 2010, NorgesGruppen was reorganized, significantly increasing its size as well as its market specialization, presence and scope.
NorgesGruppen’s activity in the grocery sector includes stores fitting the Meny-Ultra concept of large, sophisticated “super supermarkets” as well as chains such as Kiwi, Spar, and Joker known for good value and low prices on standard products and limited product lines